Focus on what's important

Narrowing the focus of a photograph highlights the extraordinary in an otherwise interesting, but ordinary shot.

Too many fixed income managers miss opportunities to connect with asset owners by failing to focus on what’s important. They highlight their top quartile returns, their access to ‘the best’ deals and their top-notch teams only to find out that these are the same things highlighted by their competitors. Lost in the busy landscape of their message is what actually sets them apart from those competitors.

For a given strategy this means taking hard look in the mirror, with the competitive landscape in the background, and narrowing the focus of your message to center on what handful of strengths you can highlight that will deliver benefits valued by asset owners. This is not an exhaustive list, rather it’s three or four core attributes that will help prospective clients understand why they want to take a closer look at your strategy.

Does your message lack focus? Are you struggling to make progress with prospects and consultants? Contact us and we will help you accelerate your fixed income business in 2026.

tom@fixedfocusadv.com
www.fixedfocusadv.com